PVC is one of the most used plastic materials in the world. At global level, demand for PVC exceeds 35 million tonnes per annum and it is in constant growth (+5% on global average), with higher growth rates in the developing countries. PVC products make life safer, more comfortable and more pleasurable. And, because PVC has an excellent ratio of economic cost to performance, it allows people of all income levels access to these important benefits. The diversity of PVC applications challenges the imagination. In everyday life, they are all around us, from construction profiles to medical devices, from roofing membranes to credit cards, from children’s toys to pipes for water and gas. Few other materials are as versatile or able to fulfil such demanding specifications. In this way, PVC facilitates creativity and innovation, making new possibilities.